Important Considerations in Website Designing |
Posted: May 29, 2017 |
As digital media increasingly becomes the new field of competition, more and more media management units and service providers are also evolving. This is nowhere more obvious than in Singapore where digital media services have grown in depth and breadth over the last few years. There is a growing number of digital advertising companies, search engine optimization (SEO), social media marketing and management firms as more and more companies realize the new terrain and complexion of competition in the digital world. One of the more basic and common digital media service is website design. Of course, the value of a professional website cannot be emphasized enough. The website is a virtual persona, the main medium through which the company or office interacts with its audience or market. Through a website, clients can access information about products, services, company background and other related news while enabling the company to reach a wider market or prospective client base. In today’s digital landscape, designing and maintaining a website is crucial in establishing presence in the digital world and enhancing a company’s over-all public image. Website design is basically the process of creating a web page. Information technology specialists build these web pages using HTML or JavaScript but the aesthetic and infrastructure designing involves more intricate series of steps. Since a website has to be visually appealing, highly interactive and user-friendly, a lot of the process of designing a website goes into surveying of the client’s needs and state of competition. For starters, it is important to avoid basic elements of a webpage that viewers generally find irritating: busy or complex layouts, small print that’s hard to read, boring web design/lack of colour, slow website load time, pop-up advertisements and flamboyant ads. Aesthetically, a website must be convey professionalism and assure audience that the company is legitimate and competent. Corporate branding, the company’s image contained in logo, tagline or colour scheme must be maintained in the visual design of the webpage while at the same time communicating other values of the company. Minimalism or use of basic colours are not necessarily unique but convey a value of simplicity while the use of bright, unorthodox colours convey free spirit and vibrancy. And then there is the content. Website content must likewise suggest professionalism and content but must be kept concise so as not to demand too much reading time or any such inconvenience on the part of viewers. Generally, photos and other visuals are more appealing and effective than text. Although surveys have suggested that visual design are substantially powerful than content, there is no harm in assuring the high quality of your web page content. And then, the infrastructure of the website must be easy to navigate. This conveys an aura of accessibility and provides clients with a feeling of easy and smooth interface with a company. As such, contents of the web page should be organized, relevant and updated. It must also have extensive ‘help’ features or functional utilities that will assist clients in accessing information that they need or provide convenience in understanding services, products and the company in general. Website design service providers offer a range of services. These firms customize websites for a range of profession: arts, music, healthcare, education and e-commerce. Others offer post-website design services like optimization which will improve the visibility of the webpage in search engines. Many web hosting firms also offer services to assure regular daily visits or and enhances website rankings.
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