The sole objective of a website or organizing webcasts is to drive more sales or also for educating the customer about the product and services about your company which proves to be profitable monetary wise for the company. To do so lead capturing must be the sole focus behind organizing a webcast. What is a lead? A lead is basically information and details about a customer who has shown interest in your live webcasting. It is an opportunity for the company to convert a prospective customer into a regular client with the help of the contact details acquired during a webcasting session. But sometimes it so happens that even before the leads could be captured, the audiences lose interest in the webcasting and quit. So, it is obvious that if a company wants to gather as many leads as possible they must increase audiences’ engagement during the webcasting to prevent them from leaving the webcasting midway. Let us know and understand how to increase audience engagement during webcasts to garner optimum leads: 1. Capturing leads: The main purpose of a webcast after providing information by connecting to the public is to generate new leads that can provide new business avenues for the company. The software for webcasts provided by the video streaming providers gives you the option of creating a registration screen for your webcasting event. This helps the company by providing information of the contact details of the attendees who have registered themselves for the event with the help of which the company sends them pre-event reminders and post event follow-ups. Also, to create brand recognition the logo of the company and vibrant colors should be used. The other option can be to organize a contest related to the event where the company can get leads by accessing the contact details of the person entering the contest. 2. Engaged audience: The most fruitful audience is an engaged audience and an engaged audience equals to higher lead generation. The best part about webcasts is that they can be viewed and participated from any place, be it attending a live webcast or watching it from the sanctity of their homes. Every person can participate in the engaging tools of a webcast like • Q&A sessions: the webcasting tools present the viewers with the option to ask questions to the presenter via any mode of interface used by them like laptops, tablets or smartphones pre or post the event. When a Q&A session is conducted by the end of the webcast it proves to be useful re-address confusing topics and reinforcing the key messages in the minds of the viewers. • Polling sessions: this works in the best interest of both the marketer as well as the attendee of a webcast. Conducting pre, post and middle sessions of polling makes the attendees feel included and keeps them engaged. Also, the results of the polls inform the marketer of the views of the attendee. • Integration via the social media: social media is a great platform for showcasing the products and services of your company. Hence make it a point to allow the attendees to share their views and comments and their experience at the webcast on the social media like Facebook and Twitter.
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